Your Brand Is Your Personality

Corporate Fingerprint
May 10, 2020
We all have a name, an identity, a style, our unique way of communication. Each of us has different impressions we make on every single person we meet, which would lead to different things said about us once we leave the room.
Likewise, businesses have a name, products or services, a typeface, a voice, and a reputation that defines who they are and how they're perceived.
The most important thing to remember is that you can't build a brand without being consistent and maintaining that consistency as you grow.